LANDING PAGES
In order to effectively advertise your product, you need a good landing page. Where social media is all about keeping it brief and pushing traffic to your site or store, the product page is there to give them all the information they're after and guide sales. In order to do that, you need someone who can effectively identify key selling points and describe them in a way that both matches your brand voice and appeals to your target audience.
Shipwell went through two full website redesigns during my time with them, and I helped to guide the strategy for each and every landing page while also writing all the copy that can be seen on the website. I've included a selection here, but feel free to browse the company site for more examples.
At​ the end of 2019, Coconut Software underwent a full website redesign, complete with entirely new product positioning — and of course, copy for their offerings. Click the images for an archived view of the full pages.
 IDOL 5 |  A3 |  SHINE LITE |
|---|---|---|
 IDOL 4/4S |  A5 |  U5 |
As the copywriting manager at Alcatel, I work closely with the Product Marketing Management and MARCOM teams in order to select each product's KSPs and develop a strategy to promote it on our global e-commerce site while differentiating that device in our lineup. Below is a small selection of the product pages that I helped to create.
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Note: Some of the archived versions will no longer load the full page.
As the content manager for Trace Wearables, I work directly with the founders in order to shape their brand voice and guide their message to reach their customers. Along with the product page below, I also created their email marketing materials, video scripts and press releases.
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Note: The archived page is slow to load, but apart from some images it provides the full view.
